Publication date:13 May 2019
Length of book:192 pages
PublisherChannel View Publications
This book focuses on perspectives from and on the global south, providing fresh data and analyses on languages in African, Caribbean, Middle-Eastern and Asian tourism contexts. It provides a critical perspective on tourism in postcolonial and neocolonial settings, explored through in-depth case studies. The volume offers a multifaceted view on how language commodifies, and is commodified in, tourism settings and considers language practices and discourse as a way of constructing identities, boundaries and places. It also reflects on academic practice and economic dynamics in a field that is characterised by social inequalities and injustice, and tourism as the world's largest industry enacting dynamic communicative, social and cultural transformations. The book will appeal to both undergraduate and postgraduate students of tourism studies, linguistics, literature, cultural history and anthropology, as well as researchers and professionals in these fields.
This stimulating collection of chapters offers critically-informed and semiotically-rich ethnographies of the making of the post-colonized-host and the post-colonizer-tourist-guest by unveiling the multilayered ideologies that shape their fleeting encounters. It is a superb contribution not only to the scholarship on Language and Tourism but also to a politically engaged sociolinguistics, which embraces a much-needed decolonial perspective.