Revolutionary Egypt in the Eyes of the Muslim Brotherhood

A Framing Analysis of Ikhwanweb

By (author) Mohammed el-Nawawy, Mohamad Hamas Elmasry

Publication date:

16 October 2018

Length of book:

176 pages

Publisher

Rowman & Littlefield Publishers

ISBN-13: 9781538100721

The Muslim Brotherhood, which was founded in Egypt in 1926, has been at the forefront of the resurgence of political Islam in the Middle East. It has also endeavored to reach out beyond Egypt and the Middle East, to an international audience, increasing its media campaign in English. This outreach is the focus of the book, which delves into the media strategies and ventures of the Muslim Brotherhood by studying how it has used its official English website to frame its political ideologies and its role in the 2011 Egyptian uprising.

The ‘Arab Spring’ brought the Muslim Brotherhood to power in Egypt but the Islamist movement was not able to, or allowed to, retain authority. El-Nawawy and Elmasry’s insightful account provides a helpful guide to a failed political revolution, despite the group’s sophisticated communication strategy. Highly recommended.