Publication date:

20 August 2004

Length of book:

552 pages

Publisher

Rowman & Littlefield Publishers

ISBN-13: 9780742528383

This anthology of hard-to-find primary documents provides a solid overview of the foundations of American media studies. Focusing on mass communication and society and how this research fits into larger patterns of social thought, this valuable collection features key texts covering the media studies traditions of the Chicago school, the effects tradition, the critical theory of the Frankfurt school, and mass society theory. Where possible, articles are reproduced in their entirety to preserve the historical flavor and texture of the original works. Topics include popular theater, yellow journalism, cinema, books, public relations, political and military propaganda, advertising, opinion polling, photography, the avant-garde, popular magazines, comics, the urban press, radio drama, soap opera, popular music, and television drama and news. This text is ideal for upper-level courses in mass communication and media theory, media and society, mass communication effects, and mass media history.
Mass Communication and American Social Thought is a tour de force, a collection like no other in our field. Peters and Simonson have not simply compiled our greatest essays. This volume maps nearly all we know about the essential dynamics of mass communication, constructing a fierce dialogue among brilliant writers who never had the chance to argue in person. It is a compelling approach, bringing the famous essays together with forgotten works into one powerful book. This collection will change how we think about our discipline and is required reading for students, scholars, and anyone with an interest in the evolution of American mass media.