Maximize Your School Marketing

By (author) Johanna M. Lockhart

Publication date:

08 October 2016

Length of book:

138 pages

Publisher

Rowman & Littlefield Publishers

ISBN-13: 9781475829983

BOOK DESCRIPTION
TABLE OF CONTENTS

Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case studies serve to illustrate key information. Finally, three “real-life” school marketing success stories provide illustration, motivation, and inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to facilitate implementation of marketing, public relations, and communication strategies. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public education.

Preface
Introduction
Chapter 1: Technology and Social Media
Chapter 2: Media Relations
Chapter 3: Building Community Partnerships
Chapter 4: Public Relations, Inside and Out
Chapter 5: Fund Raising
Conclusion
Appendices: Success Stories:
Appendix A: John J. Herrera Elementary -Marketing Makes a Difference
Appendix B: Colorado Springs School District 11, Electronic Dialogue: A Means to Greater Community Loyalty
Appendix C: Community Connections for All Students/ Arts Education Matters
About the Author