Not available to order

Publication date:

04 June 2014

Length of book:

260 pages

Publisher

Lexington Books

ISBN-13: 9780739185186

This diverse and unique collection of essays examines a wide range of communication elements and themes in the context of the 2012 election. Topics include the early campaign and Romney’s nomination battle, candidate image, the rhetoric and campaigning of Michelle Obama and Ann Romney, issues of race, persuasive appeals to voters, the use of music and social media, and Obama’s second inaugural address. Studies of Communication in the 2012 Presidential Campaign aims not only to expand the contributions and understandings of the various roles of communication in the 2012 presidential election, but also to cultivate a more active, democratic citizenry.
In this volume, an eclectic collection of insightful scholars thoroughly examine snippets of diverse discussions that made up the 2012 Presidential Campaign. In a time of extreme division and incivility in our national dialogue, these observations can be a catalyst for positive change. Denton’s Studies of Communication in the 2012 Presidential Campaign provides an opportunity for the reader to reflect on how different communication strategies and methods affect our ability to maintain an effective political structure and improve national dialogue at a time when the quality of both is clearly at risk.