Understanding and Using Social Media on College Campuses
A Practical Guide for Higher Education Professionals
By (author) Brandon C. Waite, Darren A. Wheeler
Publication date:
12 August 2016Length of book:
124 pagesPublisher
Rowman & Littlefield PublishersISBN-13: 9781475826937
The purpose of this book is to help higher education professionals approach social media initiatives strategically. It presents a framework for systematically thinking about the Internet Technology Environments (ITE) in which faculty, staff, and administrators operate. By foregoing a one-size-fits-all approach to social media use on campuses for one that is based upon structured inquiry, individuals can discern their unique campus environment and prepare for the challenges and opportunities they are likely to encounter. In addition to explaining why social media use on college campuses is glaringly inconsistent, the book highlights the approaches faculty and staff might take when designing and implementing social media initiatives, given the type of environment in which they work. It also introduces strategies these actors and administrators can utilize to strengthen their ITEs, ultimately facilitating the successful incorporation of social media technology into campus communications.
Every academic department and university now needs strategies and policies for the use of social media. This book provides a clear guide to the issues as well as practical guidelines for determining appropriate actions and policies, based on the authors' own experience and their deep understanding of university culture. This is a 'must read' for every academic.