The Four Pillars of Politics
Why Some Candidates Don't Win and Others Can't Lead
By (author) James T. Kitchens, Larry Powell
Not available to order
Publication date:
03 June 2015Length of book:
124 pagesPublisher
Lexington BooksISBN-13: 9781498507233
The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies. The four pillars identified in this book—fear, national narcissism, consumerism, and religion—serve as attitudinal anchors that American voters use in making their voting decisions. The dominant pillar may change from election to election, leading to situations in which a candidate who wins in one election may be defeated four years later. Kitchens and Powell examine how political communication is understood by combining these four pillars with the related matrix of attitudes, beliefs, and values that are integral components of the American culture. The Four Pillars of Politics will appeal to scholars of political science, communication studies, and journalism.
Kitchens and Powell have combined theory and practical application in an accessible book that should attract the attention of anyone interested in politics in the U.S. The Four Pillars of Politics provides fresh insight into the unique world of rough-and-tumble American political campaigning. This analysis has implications for both scholars and campaign strategists who want to understand how to help candidates connect with voters.