Hardback - £94.00

Publication date:

23 May 2018

Length of book:

278 pages

Publisher

Lexington Books

Dimensions:

229x160mm
6x9"

ISBN-13: 9781498556118

Natural Disasters and Risk Communication: Implications of the Cascadia Subduction Zone Megaquake asks and addresses how we communicate about natural disasters and what effect our communication has on natural disaster education, understanding, assessment of risk, preparation, and recovery. The chapters of this book present expertise, analyses, and perspectives that are designed to help us better comprehend and deal with the natural risks such as the Cascadia Subduction Zone. It seeks to move past primal, fear-induced physiological and emotional responses to crises with the understanding that if we accept that the disaster will occur, expect it, and learn how we can prepare, we can calm the collective panicked beats of our hearts as we wait for its first tremors.
Fletcher and Lovejoy's Natural Disasters and Risk Communication: Implications of the Cascadia Subduction Zone Megaquake is a must-read for anyone interested in risk communication and how societies respond to natural disasters. The book focuses on moving readers beyond traditional responses such as panic or apathy and toward more productive ones such as preparedness and resilience in the face of inevitable crises. Natural disasters associated with climate change make this book especially timely and necessary. I highly recommend it.