A History of Hollywoods Outsourcing Debate

Runaway Production

By (author) Camille Johnson-Yale

Hardback - £85.00

Publication date:

09 May 2017

Length of book:

182 pages

Publisher

Lexington Books

Dimensions:

239x158mm
6x9"

ISBN-13: 9781498532532

A History of Hollywood’s Outsourcing Debate: Runaway Production provides a critical history of runaway production from its origins in postwar Hollywood to its present uses in describing a global network of diverse television and film production communities. Through extensive archival research, Camille Johnson-Yale chronicles Hollywood’s postwar push for investment in European production markets as a means for supporting the economy of America’s wartime allies while also opening industry access to lucrative trade relationships, exotic locations, and inexpensive skilled labor. For Hollywood’s studio production labor, however, the story of runaway production documents the gradual loss of power over the means of television and motion picture production. Though the phrase has taken on several meanings over its expansive history, it is argued that runaway production has ultimately served as a powerful, metaphorical rallying cry for a labor community coming to terms with a globalizing Hollywood industry that increasingly functions as an exportable process and less as a defined, industrial place.
The “runaway production,” as Johnson-Yale brilliantly describes, is a major Hollywood myth, as old as the Wizard of Oz. But never has the concept been used as creatively as in this book to tell the political, economic and cultural story of a massively important dream factory that has always been neither here nor there.