Everyday Bias

Identifying and Navigating Unconscious Judgments in Our Daily Lives

By (author) Howard J. Ross

Hardback - £25.00

Publication date:

30 July 2020

Length of book:

214 pages

Publisher

Rowman & Littlefield Publishers

Dimensions:

238x163mm
6x9"

ISBN-13: 9781442258655

To be human is to be biased. From this simple truth, nationally recognized diversity expert Howard J. Ross explores the biases we each carry within us. Incorporating anecdotes from today’s headlines alongside case studies from over 30 years of diversity consulting, Ross helps readers understand how unconscious bias impacts our day-to-day lives and, particularly, our daily work lives. And, he answers the question: “Is there anything we can do about it?” by providing examples of behaviors that the reader can engage in to disengage the impact of their own biases. Originally published in 2014, the updated edition draws new examples from today’s headlines such as the #me too Movement, police shootings, and bias in the ever more partisan Trump era.


Often times books on implicit bias locate it in individual minds, without taking into consideration the social environments that promote bias. Ross approaches unconscious bias as a natural cognitive mechanism exhibited by all humans, the remnant of an evolutionary need for survival. However, Ross also acknowledges that bias is driven by the cultural spaces one occupies, and is embedded in social institutions (e.g., legal, health care). In this book Ross uses research from social and medical sciences to support explanations of how unconscious bias is manifested in everyday life. One of the strongest aspects of the book is that its last two chapters are devoted to suggestions for how people can combat expressions of their own individual bias, as well as providing steps that organizations can take to combat bias while making decisions about talent. The appendix expands on organizational solutions by providing more ways to identify and navigate bias in talent management. The text is engaging and addresses a general audience. This is a must read for everyone who wants to learn about bias or is interested in taking the steps (individually or on an organizational level) to combat it. Highly recommended for all readers.