GRAIN OF TRUTH, A CB

Chapter 1 Introduction Chapter 2 Reinventing Milk Chapter 3 World Reaction Chapter 4 U.S. Public Opinion Emerges Chapter 5 U.S. Culture and the New Genetics Chapter 6 The Labeling Controversy and Public Perceptions of Risk Chapter 7 The Cloning Story Chapter 8 The Terminator Gene Chapter 9 Lessons and Directions

Susanna Hornig Priest presents a dispassionate and well-argued analysis of the notable contrast between the United States and Europe in the public reception of modern biotechnologies. This significant and important book will be of interest to many audiences concerned with the relations among science, the media, and public opinion in contemporary society. -- George Gaskell In this carefully crafted analysis, Priest challenges the widespread but simplistic views about the mass media and the public in debates about biotechnology. She provides ample evidence that the public are neither as gullible nor as ignorant as some would have us believe and points the way toward more thoughtful democratic public debate on such issues. Those concerned about biotechnology, the media, or democratic discourse would do well to read this volume. -- Lawrence Busch Both critics and boosters of biotechnology oversell the media's ability to shape public opinion about biotechnology for good and for ill. This book explains why, and it provides a perceptive analysis--richly illustrated with empirical data and case studies--of how reporters and editors identify sources and frame stories on controversial science. A Grain of Truth is a must-read. -- Thompson, Paul B. Susanna Hornig Priest brings both intellect and passion to a complex topic. It is tempting to miscast the role of the mass media in contentious issues such as biotechnology, but this book keeps that influence in its proper perspective. -- Sharon Dunwoody There are important messages for all involved in science, public policy, and mass communication, as well as the reader, listener, and viewer. This book must be read by scientists and journalists alike. Agriculture and Human Values [Milne] is a palynotologist with all the essential credentials, but she is also a gifted writer able to write for a mystery-reading audience in a manner that keeps the excitement level flowing while paying close attention to the small but critical details. Susanna Hornig Priest has written a careful and useful study of the relationship between media messages, cultural and social conditions, and the formation of public opinion. Political Communication