Paperback - £55.00

Publication date:

29 February 2016

Length of book:

462 pages

Publisher

Lexington Books

ISBN-13: 9780739194126

Over the last half of the twentieth century, television has become the predominant medium through which the public accesses information about the world. Through the news, situation comedies, police dramas, and commercials, we learn about the world around us, and our role within it. These genres, narratives, and cultural forms are not simply entertainment, but powerful socializing agents that show the world as we might never see it in real life. How Television Shapes Our Worldview brings together a diverse set of scholars, methodologies, and theoretical frameworks to interrogate the ways through which television molds our vision of the outside world. The essays include advertising and public relations analyses, audience interviews, and case studies that touch on genres ranging from science fiction in the 1970s to current “reality” television. Television truly provides a powerful influence over how we learn about the world around us and understand its social processes.
The authors use diverse methodologies, theoretical frameworks, and genres of television to enhance the scholarly application of this book. The editors succeeded in organizing an array of essays on the ways in which television both influences and is influenced by social trends.... This book would be a helpful addition to a course on mass media, the history of television, or diversity in the media... The variety of methods and theoretical frameworks used make the book helpful for a class that is exploring ways to approach the study of media and communication.