Publication date:
14 December 2012Length of book:
520 pagesPublisher
Rowman & Littlefield PublishersISBN-13: 9781442220331
This work is the only complete compilation of polls taken by the Gallup Organization, the world's most reliable and widely quoted research firm. It is an invaluable tool for ascertaining the pulse of American public opinion in a certain year, as well as for documenting changing perceptions over time of crucial core issues (such as women's rights and health care). It is necessary for all social science research.
More than just a collection of polls, The Gallup Poll offers in-depth commentary and analysis, placing current topics in a readable, historical context. Survey results are given in an easy-to-use form. Breakdowns by sex, age, race, level of education, and other factors enable the reader to grasp major issues quickly.
More than just a collection of polls, The Gallup Poll offers in-depth commentary and analysis, placing current topics in a readable, historical context. Survey results are given in an easy-to-use form. Breakdowns by sex, age, race, level of education, and other factors enable the reader to grasp major issues quickly.
Look no further for public opinion poll results from the famed Gallup Organization. Results of over 500 polls conducted in 2011 are listed by date. The polls skew toward the political and economic, but social topics are addressed as well (e.g., “Americans Link Gun Laws, Mental Health to Mass Shootings”). Each entry includes pertinent background information about the poll, comments on the implications of the findings, and an explanation of survey methods used. Line graphs and tables abound. A chronology of major political and economic events and a comprehensive index enhance ready-reference value. VERDICT Appropriate for any library serving those with an interest in marketing or politics.