A Practical Guide to Fundraising for Small Museums

Maximizing the Marketing-Development Connection

By (author) Sheldon Wolf

Publication date:

27 March 2018

Length of book:

160 pages


Rowman & Littlefield Publishers

ISBN-13: 9781538103258

A Practical Guide to Fundraising for Small Museums: Maximizing the Marketing-Development Connection turns the traditional development program on its ears, as it starts with the needs of donors rather than the needs of the organization. Just like marketing for other goods and services, museums must begin with aligning their products with their audiences. Then they can develop fund strategies that keep their audiences in mind. While the book covers traditional strategies (such as membership and events), it approaches them from a new point of view and provides tips and sample ideas all along the way for small and mid-sized museums to implement a successful development plan.

Complete with sample forms, this book is a must-have for every museum development professional, volunteer, and student who wants to succeed.
Sheldon Wolf's years of experience successfully guiding museums and other cultural institutions through major development campaigns shine through in the pages of this excellent volume. Each chapter provides practical and actionable advice for the aspiring development professional. Wolf approaches each aspect of development as an interconnected matrix of relationship building. The complexities of development are clearly explained and accompanied by helpful lists that can be used as quick reference tools. His common sense approach, concise narratives, and insightful examples make this book an easy-to-read page-turner. His sense of humor also comes through and his advice is not only memorable but often quotable. Management as well as development professionals will find their development ‘game’ elevated after reading this valuable addition to the professional literature.