Marketing and Outreach for the Academic Library

New Approaches and Initiatives

Edited by Bradford Lee Eden

Not available to order

Publication date:

12 May 2016

Length of book:

164 pages

Publisher

Rowman & Littlefield Publishers

ISBN-13: 9781442262553

Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. Implementation of social media strategies, the use of library spaces for collaboration and inspiration, planning events and extravaganzas in the library, librarians as event coordinators and user-centered programming, the delivery of library services through digital engagement, using Instagram to create a library character for the YouTube generation, using workshops to promote digital library services, an examination of the new librarianship paradigm, the process of marketing and constructing a digital collection based on U.S. Highway 89 and the Intermountain West, and how librarians at Loyola University New Orleans have embedded their expertise and practice into their university culture, are the primary topics in this book.

Introduction

Chapter 1 Making social media worth it: planning and implementation for a small institution
Kaela Casey, Laura Worden

Chapter 2 Library spaces: inspiration and collaboration
Susan Van Alstyne

Chapter 3 Events and extravaganzas at Cunningham Memorial Library
Karen Evans

Chapter 4 Librarians as event coordinators: building partnerships and engagement through user-centered programs
Joe Clark

Chapter 5 Digital engagement in delivering library services: a case study from the State Library of New South Wales
Kathryn Barwick, Mylee Joseph

Chapter 6 From idea to Instagram: how an academic library marketing committee created a character for the YouTube generation
Joyce Garczynski, Laksamee Putnam, Lisa Woznicki

Chapter 7 Promoting digital library services through workshops
Tracy C. Bergstrom, Alexander Papson

Chapter 8 It’s the end of the world as we know it… or is it? Looking beyond the new librarianship paradigm
Rebecca Parker, Dana McKay

Chapter 9 Embedded Librarians: Case Studies from Loyola University New Orleans
Teri Gallaway, Elizabeth Kelly, Brian Sullivan, Malia Willey

Chapter 10 Democratizing Digital: The Highway 89 Digital Collection and the Promise of Inclusive Online Collaboration
Brad Cole, Clint Pumphrey, Liz Woolcott

Index
About the Editor and Contributors

This book brings together 10 case studies from academic librarians who have engaged in various outreach and marketing projects. Most chapters are fairly short and can stand on their own, making the book a reference you could revisit over and over as your library tries various tactics… [F]or college and university professionals who want to see how their peers are tying outreach into other parts of their overall work, if offers many viewpoints and various resources that can lead to deeper information.