The Internet and the 2016 Presidential Campaign
Contributions by Monica Ancu, Jody C. Baumgartner, Kayla J. Brown, Bethany A. Conway-Silva, James N. Druckman, Heather K. Evans, Christine Filer, Peter L. Francia, Casey Frechette, Girish J. Gulati, Kate Kenski, Martin J. Kifer, Mark D. Ludwig, Caroline Lego Muñoz, Steven Nawara, Diana Owen, Anne Parkin, Anne-Bennett Smithson, Terri L. Towner, Eric Tsetsi, Emily K. Vraga, Christine Williams, Tiffany Wimberly, Mandi Bates Bailey Edited by Jody C. Baumgartner, Terri L. Towner
Not available to order
Publication date:
22 August 2017Length of book:
384 pagesPublisher
Lexington BooksISBN-13: 9781498542975
Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of new developments in 2016. Drawing on original research conducted by leading experts, The Internet and the 2016 Presidential Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? The book also examines how citizens made use of online sources to become informed, follow campaigns, and participate. Contributions also explore how the Internet affected developments in media reporting, both traditional and non-traditional, about the campaign. What other messages were available online, and what effects did these messages have had on citizen’s attitudes and vote choice? The book examines these questions in an attempt to summarize the 2016 online campaign.
Authors Jody C Baumgartner and Terri L. Towner edit a novel and wide-ranging collection of original research articles on the impact of various social media technologies during the 2016 presidential election. A must-read for scholars eager to assess the impact of these new technologies on our democracy.