Going for the Gold

How to Become a World-Class Academic Fundraiser

By (author) D L. D Buller

Not available to order

Publication date:

07 November 2016

Length of book:

154 pages

Publisher

Rowman & Littlefield Publishers

ISBN-13: 9781475831573

What do faculty members, academic administrators, or development officers need to know if they want to be successful fundraisers in higher education? Colleges and universities are such complex institutions that it is difficult for those who work in development to understand how the academic side of the institution operates and difficult for college professors and administrators to understand the technicalities and legal requirements that affect the development side of the institution. Going for the Gold demystifies these worlds for anyone interested in higher education fundraising and provides practical, field-tested tools that everyone involved in academic development will want in his or her toolkit.

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Dedication
Introduction
Chapter 1: An Introduction to Academic Fundraising
Chapter 2: Ethical Issues in Fundraising
Chapter 3: Why One Size Does Not Fit All
Chapter 4: The SPORT of Giving and the ACID Test
Chapter 5: Raising Awareness, Not Just Money
Chapter 6: Listening to and Telling Stories
Appendix A: Finding, Hiring, and Evaluating a Development Officer
Appendix B: AFP Code of Ethical Principles and Standards of Professional Practice
Appendix C: Donor Bill of Rights
Appendix D: Training at Your Institution
About the Authors

Going for the Gold is a valuable tool for those who are interested in furthering their fundraising skills and learning the basics of doing so. I believe this book would be very helpful to those in higher education who may not necessarily work in development. It’s a useful source for understanding the basics of the importance of cultivating relationships. Buller and Reeves effectively provide insight into the fundamentals of fundraising within higher education and demonstrate real-life situations that may occur, making it easy to fully grasp and understand their well thought- out ideas.